I Build Marketing Systems That Bring You More Patients from Google and Social Media

You spend money on ads, but you make much more back from new patients. I set up everything - the ads, the website, the booking system - so everything works together to grow your practice.

Discuss Your Practice Growth See Real Results
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Most Marketing Doesn't Work Because the Pieces Don't Connect

Active on Social Media, No Patients

You post regularly, get likes and followers, but they don't become patients. Without a system, social media is just a hobby.

Beautiful Website, No Traffic

You have a beautiful website, but nobody visits it. No patients come from it.

Patients Leave Before Booking

Patients visit your website and want to book, but the booking system is confusing or broken. They leave.

I Build Complete Systems Where Everything Works Together

From the moment a patient sees your ad to the moment they book a procedure

Ads

Patient searches

→

Website

They visit

→

Contact

They reach out

→

Appointment

They book

→

Revenue

You profit

Everything is connected. Everything is tracked. Nothing is wasted.

Real Results: Orthopedic Practice in Kuwait

First six weeks: Google Ads campaign from October 3 - November 12, 2024

Visit Dr. Fawzy Issa's Website →

23,177
People saw the ads on Google
↓
1,386
Clicked to visit website (6.0% CTR)
↓
170
Contacted practice via website
750 KD ad spend · 4.5 KD per lead
↓
60
Booked and attended appointments
35% conversion rate · 12 KD per appointment
↓
15
Completed procedures (injections/treatments)
25% of appointments
↓
4
Scheduled for surgery (high-value procedures)
Surgeries pending · 7% of appointments
The Impact
Generated 60+ additional appointments in the first 6 weeks
Revenue: 4,200 KD generated from 750 KD ad spend
Plus 4 high-value surgeries scheduled (2,400-4,800 KD pending)
And this is only the first 6 weeks - results continue to grow from here

Case Study 2: Dental Implant Practice, UK

Established £3M Practice • 14 Months • Long-Term Impact

Visit Scott Arms Dental Practice →

Successful practice running Google Ads. But here's the problem: they were tracking visitors, not bookings. No way to know if the ads actually brought patients.

What I Did:

  • Set up tracking so we could finally see what worked and improve what didn't
  • Built Google Ads + Custom web pages that turned visitors into booked patients

What Happened:

  • Online bookings jumped 50% in 6 months
  • Practice owner kept asking to reduce the budget - he was getting too many patients
  • Years later after I left? My system still running unchanged
  • Practice grew from 1 to 4 implant dentists

You can't improve what you can't measure. Once they could see what brought real patients, growth became scalable.

Why Paid Advertising?

When you hire someone for marketing, you have two approaches:

  1. Paid advertising - Google Ads + Facebook/Instagram ads (what I do)
  2. Organic content marketing - Social media posting, SEO content

Bottom line: Paid ads get patients booking in 1-2 weeks. Organic takes at least a year to build an audience.

See why ads work faster than organic posting →

Time to Results:

  • Paid ads (Google or social): Patients booking within 1-2 weeks of launch
  • Organic social media: at least a year to build a following worth having
  • SEO (organic search): at least a year for meaningful traffic

Real Example from This Market:

We launched Google Ads for an orthopedic practice. Result: 1,386 targeted visitors in 6 weeks. 60 booked appointments.

To achieve the same reach through organic social media, you'd need thousands of engaged followers - something that's simply not feasible within 6 weeks. Realistically, building that kind of audience takes years of consistent content creation.

Why paid ads work faster: We reached people actively searching for orthopedic services right now, not building an audience that might need services someday.

Why Paid Ads Deliver Results Faster:

  1. Immediate Reach: Paid ads show your practice to thousands of people from day one - whether you have 51 followers or 5,000.

    Compare this to organic social: due to algorithm throttling, Facebook/Instagram show your posts to only 2-5% of your followers. Even with 1,000 followers, maybe 20-50 people see each post.
  2. Target the Right People at the Right Time: Google Ads reach people actively searching for your services right now ("orthopedic surgeon Kuwait"). Facebook/Instagram ads target by age, location, and interests - people most likely to need your services.

    Organic social media works differently: your followers are often scrolling for entertainment, not looking for medical services. Even if they like your content, they're not ready to book.
  3. Fast Feedback Loop: By week 6, you have clear data showing what's working. Which ads, which services, which messages bring patients. This lets you double down on winners and cut losers quickly.

    With organic content, it takes months to gather enough data to know what resonates, slowing down your ability to improve.

What I Run: Google Ads + Paid Social Media Ads

The case study above was Google Ads only. But I also run Facebook/Instagram ads - paid campaigns, not organic posting. In Kuwait's social-media-active market, we can run both:

  • Google Ads: Reaches people actively searching "orthopedic surgeon Kuwait"
  • Facebook/Instagram Ads: Reaches people by demographics, interests, location - appears in their feed as sponsored content

We test both channels and allocate budget where results show up. Both are paid ads, both are measurable, both deliver fast.

What About Organic?

  • SEO foundations included: Your site will be fast, mobile-friendly, properly structured, Google Business Profile optimized. This is part of setup.
  • Organic traffic grows naturally: Over time your site appears in some searches. Bonus, not the strategy.
  • Organic social complements this system: The paid advertising approach delivers fast, measurable results. Organic social media content works differently - it builds your brand gradually and keeps you visible between campaigns. The two approaches support each other rather than compete.

What to Expect When We Work Together

Timeline

Setup: 1-2 months Website, paid ads (Google + Facebook/Instagram), tracking, initial improvements
First Results: 1-2 weeks after launch Appointments start coming in
Clear Data: 6 weeks Enough to measure real impact and improve what's working

Investment

Setup Phase (1-2 months):

One-time setup fee: 2,300 KD
Covers: Complete website, tracking, Google and Meta ads configuration, initial improvements
Monthly fee during setup: 0 KD - No monthly management fee until ads are live

After Launch:

Monthly management: 300 KD + 15% of ad spend - Ongoing improvements, reporting, campaign management
Ad spend: Starting at 500-800 KD/month - Goes directly to Google/Meta
Total initially: ~1,000-1,300 KD/month

Total Investment Timeline:

  • Months 1-2 (Setup): 2,300 KD one-time
  • Months 3-4 (Initial): ~1,000-1,300 KD/month (ads running, optimization)
  • Month 5+: Often scales higher as results prove out

Why it scales: When the formula works (like the case above: 12 KD per appointment, consultation fees of 40 KD cover the cost), most practices choose to increase ad spend to get more patients while maintaining profitability.

You are in control of your ad spend.

About Me

About Photo

Technical Skills + Marketing Strategy

I'm a digital marketer who understands both marketing and technology. I have a background in computer science, mathematics, and data analytics.

Most marketers can't code. Most developers don't understand marketing. I do both.

I specialize in building complete marketing systems for medical practices in Kuwait. I don't just run ads or build websites - I engineer the entire patient journey from the moment they see your ad to the moment they book a procedure.

What Makes Me Different

Systems Thinking: I see how all the pieces connect, not just individual tactics.

Bottleneck Detection: I find the one or two changes that multiply results by 2-4x.

Medical Advertising: I specialize in Google Ads with deep knowledge of medical compliance policies. I can also run Facebook and Instagram campaigns for Kuwait's social-media-active market.

Computer Science Mathematics Data Analytics (Masters) Google Ads Expert Medical Compliance

What You Get: The Complete System

Not a list of separate services - everything works together

🎯

Google Ads

Targeted ads that reach patients actively searching for your services. Proven results. Medical compliance expertise. Ad copy aligned with your website.

📲

Social Media Advertising

Facebook and Instagram ads to reach patients where they spend time. Targeted campaigns for Kuwait's social-media-active audience. Can be combined with Google Ads for comprehensive reach.

💻

Professional Website

Fast, mobile-responsive website in English and Arabic. Landing pages that match your ads and guide patients to action.

📱

Conversion Systems

WhatsApp Business integration, contact forms, phone tracking. Make it easy for patients to reach you and book appointments.

📊

Analytics & Tracking

Know exactly where patients come from and what's working. Track every call, every booking, every result from your ads.

🔧

Custom Solutions

When off-the-shelf doesn't work, I build it. Custom booking systems, payment integrations, custom functionality for your practice.

🔄

Continuous Improvement

Regular testing to find what brings more patients. Like the dental practice: started with tracking, ended with 50% more bookings. Not busy work - real growth.

Ready to Grow Your Practice?

Let's discuss how this system can work for you

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